International Transport Forum - 2014 annual summit Transport for a Changing World | 21-23 may 2014 - Leipsig, Germany | France presidency
Stuart Reid
Travel Demand Management Programme Director
Transport for London
Olympics, World Cup and Expos: What transport can do to make global mass events work
09:00 - 11:00Wednesday, 27 May 2015

Stuart Reid is responsible for developing Tranpsort for London’s (TfL) Travel Demand Management programme. He has over 20 years' experience in the field of travel choices, travel behaviour and travel behaviour change. From 2008 to 2012 he developed the strategy for, and strategic delivery of, TfL's behaviour change campaign in response to the London 2012 Olympic and Paralympic Games. Since 2012 he has been accountable for behaviour change around other major events in London such as the Tour de France, as well as the application of this approach to major engineering works and everyday congestion.